market re-positioning

I was thinking about the market re-positioning, ViewSonic has taken the idea a step, brighten it, after all, to their parents to buy what you will not feel that expensive, but it did not get rid "gift" concept, still have some limitations.

In addition, has been focusing on IT products, video ViewSonic brand, in other areas of experience are extremely limited, in cooperation with the operation, may encounter some never encountered before, or I did not realize the difficulties, and digital frame unknown whether the prospect of limited power can solve problems of painstakingly ViewSonic, remains to be seen.

Manufacturers to look at some action, digital photo frame market growth in China is worrying, the upper reaches of good resources, to the downstream, but there is a bottleneck to be a breakthrough. We have a digital photo frame on the market, thought of many products, but also had many mainstream assessment of the digital photo frame, the growth of this market is very concerned about this also would like to talk about their own ideas:

The upper reaches of the status quo ★ panel:

At present, 7-inch Digital Photo Frame, 8-inch products, the upper structural panel production line changes, the display panel to move the majority of capacity on behalf of line 6 or 7.5-generation line, and from 3 to 5 on behalf of behalf of the line line, the majority of production will be for small and medium-size panels (7 ~ 10-inch notebook panels, as well as) the cutting, in addition to the portable player devices in the panel size (7 ~ 10 inch) needs to show, digital photo frame, as well as small size notebooks (such as the Eee PC) in the size of the demand for panels in the rapid growth of the upper reaches of the good resources. In addition, before the forecast panel monitor and a TV will be back in the second quarter of temperature,
Market growth is estimated to be 15% ~ 20%, but the current market scenario end with the same period last year, there are a wide gap between the end-panel display manufacturers factory orders in the case of the second quarter, it appears that only a 9% growth, much lower than expected, which may be related with the global economic downturn. But this way, the second quarter of small and medium-size panels in the panel will increase the proportion of sales, for the whole industry chain, the resources are very abundant.

★ return to the main line, clear market positioning and user groups, change the "passive demand" to "take the initiative to demand":

IT products and consumer price war on the limited knowledge of digital photo frame, so that some manufacturers fear, or even to avoid the IT market, alternative channels. In addition, the increase in digital photo frame features, but also allow manufacturers to understand the deviation from the main line of products.

First of all, to correct, the Digital Photo Frame can play back photos is a "new era of frame" and not be able to play audio and video of the "portable player", no one is to its audio and video playback capabilities of a strong and buy it. Clear the concept is not difficult to find on what people need to do a digital photo frame products. Let us think about it Each to buy a digital camera whether the person would have thought to deal with the final picture? The answer is: of course! Some consumers may think of the digital photo printer, to be nasty, that is, "with the future of machine-building products of ancient."