traditional vendors

The second half of 2009, the upper reaches of small and medium-size panels increased demand, not always hot 7-inch LCD panel, in the last year, the price doubled.

The emergence of business opportunities, in addition to the cutting of small and medium-size panels increased 3,4.5-generation line cutting production capacity, and even some 5-generation line also joined in the panel size (7 ~ 10 inch) cut, 7-inch LCD panel of a large number of supply, as well as downstream end-products to provide a lot of new business opportunities, and a digital photo frame is the large number of manufacturers optimistic about the new weapon.

Show not only the traditional vendors, the player manufacturers to strengthen the promotion of digital photo frame, and Even some storage manufacturers (such as DATA) also have such an idea. The stability of upstream resources, digital photo frame to provide a favorable environment for resources, and more to sell to earn more, earn less to sell, which is for each manufacturer, but can grasp this opportunity to have a certain degree of difficulty.

Digital photo frame as a result of more of the OEM manufacturers, and the cost of opening-mode is not high, so naturally a very low threshold, a number of small companies through the OEM channel for manufacturers to produce their own digital photo frame, affixed to a brand casual, Take out sold. But not limited to the reasons for brand awareness, this category of products that are generally adopted Special channels for sales, such as a company need to pay gift, a restaurant or hotel needs of the small size of the display of products, as well as wedding, product information display, etc., these are customer resources.

　As such unknown brand of digital photo frame has its own sales channels

However, like Samsung, ViewSonic such a great brand for minor non-brand products to customers is simply not a solution, how to let the market grow, so that the consumer awareness of digital photo frame, increase the volume before is an important task, because it determines the future of their prospects for a digital photo frame. It is "How to let the market grow, so that the consumer awareness of the digital picture frame," so a lot of the mainstream brands was a headache.

To the current Samsung, ViewSonic digital photo frame store sales in the IT perspective, is not optimistic, in addition to major festivals, traditional Chinese pro-al and friends, a digital photo frame as a gift, the distributors and Digital photo frame consumers can not afford to have the slightest interest to mention. For example we have it! Many consumers is to buy the display, the store, saw a 7-inch screen, introduced by the merchants know that the original is called "Digital Photo Frame" I began to feel very fresh, but it seems that they would think nothing of their use , and then I heard the price - 1999 dollars? 7-inch screen than the 22-inch widescreen LCD is also expensive?

Sick mind who buys it, buy a big screen Gengshuang not see photos? As a result, consumers interested in completely disappeared, perhaps in future no longer will take the initiative to think of the "Digital Photo Frame."

Digital Photo Frame is a new concept products, consumer awareness of its very limited, so only a "passive demand", not "take the initiative to demand", while in this consumer awareness, the display on a digital photo frame store sales, it would give people a kind of "small screen than the big screen in your" illusion, digital photo frame does not reflect the value, it has been misunderstood, since it annoying, I personally think that the "in-store sales of digital photo frame displays" is a matter for the Mentally Handicapped.

● ViewSonic tactics to break through?

For this reason, the concept of innovation has been the ViewSonic brand video, digital photo frame on the layout of other innovative, child-feeding in the marriage market, focusing on this with "emotional" characteristics of digital products, the main "family license "and spread to infants and young children with a news product companies, but also the public in some of the stores do try to type, and its slogan is a hit" to the baby's first gift "to witness a digital photo frame every step of your baby grow up.